Industry: Turkish restaurant and show venue, Baku
MUAZZAM — Instagram strategy and opening campaign
Instagram strategy, opening campaign, line-up system, reels and photo shoot for the MUAZZAM restaurant in Dagustu Park, Baku.
The task
Run the Instagram of a newly opened restaurant and show venue: a live programme (line-up), menu and the opening event.
What we did
- Account audit and a 4-week content plan, three colour options for the feed
- Line-up system: the weekly programme always sits first in the feed, the daily line-up goes out every night
- Grand Opening: posters, stories, reels and billboard artwork
- Menu stories and QR menu, reels filmed with the chef
- Photo shoot of dishes, the chef and cocktails
- Motion invitation, night-atmosphere reels, Meta ad budget plan
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