Clinic SMM is built on trust: introducing the doctors, showing the service process and making booking easy. Every shot needs the consent of the doctor and the patient.
Introduce the doctors
People choose a doctor, not a clinic. For each doctor prepare a portrait, speciality, experience and a short video. The doctor badges for Diamond Denta are exactly this format: a studio portrait and a design in the clinic's colours.
Show the process
Shots of the appointment, equipment and sterile conditions reduce fear. Short explanations in reels (3–4 sentences) read better with subtitles.
Make booking easy
One call to action at the end of every post: write to us or book online. The booking system can be shown in a video.
Consent and rules
If a face is in the shot, get written consent. For ads follow Meta's health rules: no before-and-after and no promises.
Questions
How many reels does a clinic need?
Consistency matters more than volume: a few well-shot, well-edited reels per month, each on one topic.
Can I post shots with patients?
Only with written consent.