A restaurant's Instagram should start with the programme (line-up) and the menu: a guest opening the account should understand in seconds what is on tonight and what to order.
1. The programme always comes first
At venues with shows and live music, guests look for the answer to “what's on today?”. Pin the weekly line-up first in the feed and post the daily line-up separately every night. That is exactly the rule we set up for MUAZZAM.
2. Menu stories and QR
The menu must always be at hand in the highlights. The QR code on the table and on Instagram should lead to the same menu, so a guest never sees two different prices.
3. Reels with the chef and the kitchen
Cooking a dish is the strongest reel topic: fire, steam, the sound of a spoon. The script is simple: the process, the final shot, the guest's first bite.
4. Food photography
In a professional shoot, light and table styling matter. Shoot the dishes, the chef and the cocktails in one visit so the feed keeps one style.
5. The opening campaign
Before the opening you prepare a series of posters, stories and reels: a countdown, the line-up, guest performers. The billboard and the Instagram visuals should be one look.
6. Bookings and ads
The goal of ads is orders and bookings: a person writes to Instagram direct and the team replies fast. Start with a small budget and find the visuals that work.
Questions
What should a restaurant post on Instagram first?
The programme (line-up) and the menu. A guest should quickly see what is on tonight and what to order.
Do I need a professional studio for reels?
No. Natural light in the kitchen and the hall plus good editing is enough.